Categories, purposes, and retention
“Yes” below conservatively treats optional disclosure to Google or advertising partners as a sale or sharing for California opt-out purposes, even when no money changes hands. “No” identifies categories Pettus does not sell or share through this website’s advertising flows. A retail or finance provider opened at your request may also collect information under its own notice.
Earlier advertising measurement tools may have followed provider-specific retention terms; thePrivacy Policy describes historical disclosures separately from current collection.
| Category | Examples | Business purpose | Sold or shared | Retention criteria |
|---|---|---|---|---|
| Online identifiers | IP address, browser and storage identifiers, ad click IDs, and pseudonymous submission references. | Deliver and secure the website and, when optional measurement is active, attribute ad visits and website inquiries. | Yes. Optional Google measurement receives these identifiers. The Meta pixel on eligible tire-special pages receives device and visit identifiers only after a separate advertising choice. The direct opt-out stops future optional collection on this site. | Based on security needs; Pettus GA4 event and user-level data is targeted for 14 months, with provider terms applying to their records. |
| Contact identifiers entered in website forms | Name, email, phone, and preferred contact method entered in a Pettus website form. | Route and respond to inquiries, careers contact, community requests, and dealership follow-up. | No for current custom PettusAuto Google or Meta events. This row covers fields entered in website forms; website-call details are described separately below. Earlier third-party tag exposure is addressed in the Privacy Policy. | Based on the request, customer relationship, and legal obligations. |
| Website-call identifiers and details | Caller phone number when available, call start time, duration, area code, and call status for a call to an eligible Google forwarding number. | Attribute eligible ad-driven calls to the correct Pettus store and Google Ads account, and respond to the call. | Yes, when Google Ads website-call measurement is active for an eligible paid visit. Google may receive call details and may make the caller number available in Call Details. This does not include fields entered in a Pettus website form. | Based on ad attribution, dealership follow-up, the customer relationship, applicable recordkeeping needs, and Google Ads retention practices. |
| Finance and retail identity information | Date of birth, mailing or residence address, and credit or account identifiers entered into a provider-hosted retail or finance form. | Provide the requested appraisal, retail, or finance experience and verify identity. | No for Pettus website advertising flows. The named retail or finance provider may collect these fields directly under its own notice. | Based on the provider, dealership, finance-source, recordkeeping, and legal requirements that apply to the request. |
| Administrator identity and activity | Protected sign-in identity, administrative changes, feed runs, and inventory or routing audit records. | Secure the website and account, and document operational changes. | No. These protected records are used for site operations and security, not Pettus advertising. | As reasonably needed for security, operational accountability, incident response, and legal obligations. |
| Professional and employment application information | Preferred work location, position or career interest, work history, education, skills, and the contents of an optional résumé or careers message. | Evaluate candidates, respond about employment opportunities, and manage recruiting and hiring records. | No for current PettusAuto advertising flows. Careers message and résumé contents are not intentionally included in Google or Meta events; limited form-event metadata may still be measured. | As reasonably needed for recruiting, hiring decisions, legal obligations, dealership policy, and dispute resolution. |
| Community support and sponsorship request content | Organization, event or initiative, requested support, customer relationship, past Pettus sponsorship, supporting links, and request message. | Route, evaluate, respond to, and document a community support, sponsorship, donation, or partnership request. | No for current PettusAuto advertising flows. Request contents are not intentionally included in Google or Meta events. | As needed to review the request, communicate a decision, document support provided, meet legal obligations, and resolve disputes. |
| Vehicle browsing and commercial interest | Vehicles viewed, VIN, price, stock number, selected store, request type, and vehicle category selected while browsing or submitting a website inquiry. | Display inventory, understand shopper interest, and measure which inventory ads result in inquiries. | Yes. GA4 may receive vehicle browsing events when optional measurement is active. The separately allowed Meta tire-special pixel receives its page and store name, not a vehicle VIN from this site. | Pettus GA4 event and user-level data is targeted for 14 months; provider records follow their applicable terms. |
| Trade, appraisal, service, and appointment information | Trade vehicle details, appraisal answers, service needs, and appointment preferences entered for a request. | Value a trade, provide service scheduling, and route a request to the selected store or provider. | No for current PettusAuto advertising flows. Form answers are not intentionally included in Google or Meta events. Provider-hosted tools may collect their own fields directly. | As needed for the requested service, dealership operations, contracts, legal obligations, and dispute resolution. |
| Financial and employment information | Income, employment, residence, requested credit, co-applicant, and other fields shown in the RouteOne application. | Process and evaluate a vehicle credit application. | No. Pettus does not send credit-application fields to advertising tags. | RouteOne, dealership, and finance-source retention requirements, including applicable credit and recordkeeping laws. |
| Sensitive personal information | Credit-application information and other sensitive fields clearly requested in the secure RouteOne experience. | Provide the finance service requested, prevent fraud, verify identity, and comply with law. | No. Pettus does not send sensitive credit fields to advertising tags. | Limited to purposes and periods permitted by applicable law and provider, dealership, and finance-source requirements. |
| Internet browsing and ad activity | Browser, device, referral, requested pages, inventory interactions, timestamps, cookies, storage identifiers, and limited form-event metadata such as a résumé-attached flag. | Operate the website; when the disclosed analytics setting is active, measure website quality and shopper journeys; when Google Ads measurement is active, attribute ad visits and inquiries. | Yes. Google receives optional analytics and ad events when active; the Meta tire-special pixel receives its page event only after a separate affirmative choice. | Pettus GA4 event and user-level data is targeted for 14 months. Provider records follow their applicable needs. |
| Website security events | Fraud and abuse signals, security logs, and form verification outcomes. | Protect the website and requests from abuse and unauthorized access. | No. These records are used for security, not Pettus advertising. | Retained as reasonably needed for security, incident response, and legal obligations. |
| Approximate location and vehicle-interest inferences | General region inferred from IP and interest in vehicle categories. | Select the applicable privacy mode, report broad geography, and understand vehicle interests when optional measurement is active. | Yes. General region and vehicle-interest signals may accompany active Google events; a separately allowed Meta tire-special page event can include approximate region inferred by that provider. | GA4 event and user-level data is targeted for 14 months; other records follow their purpose. |
| Privacy choices and GPC status | Cookie preferences, consent decisions, and the browser’s GPC signal. | Remember and enforce the choice, including denied Google Consent Mode states. | No for the GPC signal and local preference record; this site does not intentionally send those values as advertising events. The separate Consent Mode state described below can reach Google. | Privacy choice: 180 days, unless replaced sooner. |
| Google Consent Mode state | Whether optional analytics, ad storage, ad user data, and personalization are granted or denied. | Instruct Google tags to honor this browser’s choices when optional measurement is active. | Yes. Google may receive these category states with optional tag requests. A direct opt-out or GPC stops future optional tag requests from this site. | Based on Google’s processing and retention practices for the measurement request. |
Sources and disclosures
Information comes directly from you, your browser or device, the Pettus inventory feed, and the retail providers you choose to use. Pettus may disclose website-form requests to the selected store, website and CRM service providers, recruiting and email-delivery providers, and authorized community-request reviewers. TradePending, Capital One, RouteOne, and Xtime may also collect information directly when you open their retail or service experiences, under their own notices. Earlier advertising measurement disclosures are described by category in the Privacy Policy.
Sale, sharing, and sensitive information
The table above identifies the categories Pettus treats as sold or shared through optional measurement and advertising. For United States requests, analytics and Google Ads conversion measurement are active under the disclosed notice-and-opt-out setting unless this browser previously opted out. Ad click IDs and conversion events may be shared with Google for attribution. Advertising partner tags require a separate affirmative choice; this site denies ad personalization by default. The Google Analytics property also has Google products and services sharing, and some linked Ads personalized-advertising settings, enabled at the account level. Google may analyze shared GA4 data to improve its own products and services under its terms, beyond Pettus ad attribution. Optional Google Analytics, Google Ads measurement, and advertising remain off when GPC is active. For other or unknown countries, analytics and ad measurement require an affirmative choice. Sensitive personal information is used to provide the requested finance service, prevent fraud, maintain security, and comply with law. We do not use it to infer unrelated characteristics about a shopper.
Do Not Sell or Share My Personal InformationMore information
Review the full Privacy Policy and Cookie Policy for rights, security, provider disclosures, and request methods.